Brand guidelines
The Ensure brand
Our name, logo, colors, type and voice, and how to use them. For partners, press and anyone making something with Ensure.
01 · Name
Writing our name
In a sentence we're Ensure: a capital E, the rest lowercase. In contracts and fine print, our legal name is Ensure Financial LLC. Our website is ensure.financial.
The capitals and the period, ENSURE., belong to the logo only. Don't type them out in text, in a headline or in a file name.
02 · Logo
The wordmark and the mark
The wordmark is ENSURE with a green period, drawn in Archivo ExtraBold at 125% width. It's artwork, not type, so always use the files. On dark backgrounds the letters are Paper; on light backgrounds they're Navy. The period is always Signature green.
The mark is the E and its period. Use it where the wordmark won't fit: app icons, profile photos, favicons.
Clear space and size
20 mm
6 mm
Please don't
03 · Color
Dark first, green for action
Our pages, posts and slides sit on Abyss and Navy, with Paper text. Signature green is for action: the main button, the step you're on, and the period in our logo. Text on green is always Navy. Blue is the light inside our cards; keep it for accents.
Pairs that read well
Green on white (1.9 : 1) and Blue on white (3.5 : 1) are too faint for text.
04 · Type
Archivo, with a little mono
We set everything in Archivo, a free font with a width axis. Headlines run heavy and narrow; body text runs regular and wide open. Small labels use JetBrains Mono, in capitals. Where neither font is available, as in email, use Arial.
Turn your spendinto profit.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 $ % & · →
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 · SIMULATED MONTH
- Headlines
- Rules on every card.
Archivo ExtraBold (800) at 86% width, letter spacing −3.3%, line height 0.94. - Subheads
- Dark first, green for action
Archivo at weight 760 and 92% width, letter spacing −1.6%. - Body
- Archivo Regular (400 to 420), line height 1.4 to 1.6, in Ink on dark.
- Labels
- Simulated month · supplier payments
JetBrains Mono Medium (500), capitals, letter spacing +16%, in Steel.
05 · Voice
Plain words, sober claims
- Lead with what the client gets.“Turn your spend into profit.” Control over spend, and a reward for it, come first. The card program is how it works, not the headline.
- Say it in plain words.Rules read like sentences: “Up to the invoice amount.” “A second approver above $25,000.” No jargon where a short word will do.
- Keep claims sober.Rewards depend on program terms, and we say so. Simulated figures are labeled as simulated. Ensure is a program manager, not a bank.
- Our AI suggests. You decide.Our AI points things out. People make the call, and we never write it the other way around.
- It's our bank.Our sponsor bank is part of what we offer. Write “our bank” or “our sponsor bank”, never “your bank”.
- Partners get a proposal, not a pitch.Writing for banks and partners, be specific and calm: what we do, what they do, what it takes. Leave out hype about upside.
| Say | Not |
|---|---|
| Turn your spend into profit. | The most advanced card issuing platform. |
| Cash back depends on program terms. | Earn cash back on everything. |
| Our AI suggests. You decide. | Our AI moves your payments for you. |
| Our bank reviews the changes. | Your bank reviews the changes. |
| Ensure is a program manager, not a bank. | Banking by Ensure. |
| Cards, payments and rules. | Rails, pipes and plumbing. |
06 · Card
The card and the network
Our cards are Mastercard commercial cards: deep blue glass, the wordmark top left, and the card's purpose in plain words on its face.
- The Mastercard symbol appears on the card and beside the words “Mastercard network”. It's never a sponsor banner or decoration.
- Use Mastercard's official artwork, unaltered, and follow Mastercard's brand standards.
- Card art and card marketing go to our bank for review before they're used.
The disclosure
Wherever our cards or rewards appear, in a post, a deck or an email, add this line:
Ensure Financial LLC is a program manager, not a bank. Cards are issued by a U.S. sponsor bank pursuant to a license by Mastercard International Incorporated. Cash back depends on program terms. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.
07 · Imagery
Show the product working
Our pictures are the product itself: the program sheet, the card, and a month of payments running. Figures in them come from the simulation, and they say so.
08 · Downloads
Logos and words
About Ensure
For press and partner pages:
Ensure Financial LLC runs commercial card programs on the Mastercard network, for a company's own spend or for the businesses it serves. Supplier payments each get their own virtual card, and people in the field and on the road get budgeted cards, virtual or physical. Every card follows rules written in plain words, and the spend a business already has can earn rewards under its program's terms. Ensure is based in Reston, Virginia. Ensure Financial LLC is a program manager, not a bank; cards are issued by a U.S. sponsor bank pursuant to a license by Mastercard International Incorporated.
09 · Using our brand
Ask us
The Ensure name, wordmark and mark belong to Ensure Financial LLC. Partners and press may use them to refer to Ensure, as shown on this page. Please don't use them to suggest that we endorse a product, or combine them with another logo. For anything else, or when you're unsure, email sales@ensure.financial.
Mastercard and the circles design are registered trademarks of Mastercard International Incorporated, used under Mastercard's own rules.